Social Media Manager

We are seeking a creative and enthusiastic Part-Time Social Media Manager to join our team and take charge of managing our social media presence. As a Social Media Manager, you will play a vital role in curating and maintaining engaging content across various platforms, focusing on posts and reels to effectively reach and engage our target audience.

Responsibilities:

• Create, curate, and schedule compelling content for social media platforms, with a particular emphasis on posts and reels, to showcase our brand’s personality and value proposition.
• Develop and implement a content calendar that aligns with the company’s goals and marketing objectives, ensuring consistent and timely posting.
• Monitor social media trends, news, and emerging platforms to stay ahead of industry developments and identify potential opportunities for innovation.
• Engage with our online community by responding to comments, messages, and mentions in a timely and authentic manner, fostering positive interactions.
• Collaborate with cross-functional teams to gather relevant information, such as product updates, promotions, and company news, to integrate into social media content.
• Leverage data and analytics tools to track key performance metrics and generate insights for continuous improvement of content strategy and engagement efforts.
• Conceptualize, plan, and execute creative and visually appealing reels that resonate with the target audience and drive user engagement.
• Stay up-to-date with the latest trends and best practices in social media marketing, particularly in the context of posts and reels, to ensure content remains relevant and effective.
• Monitor and manage social media ad campaigns, optimizing targeting, budget, and creative elements for optimal results.
• Collaborate with graphic designers, videographers, and other relevant team members to create visually captivating and engaging content.
• Maintain a consistent brand voice and style across all social media platforms, ensuring a cohesive and recognizable online presence.

Qualifications:

• Proven experience in social media management, with a strong focus on content creation and engagement, particularly in the context of posts and reels.
• Familiarity with popular social media platforms such as Instagram, TikTok, Facebook, Twitter, and LinkedIn, including their unique features and audiences.
• Excellent written communication skills with the ability to craft engaging and concise copy for different platforms.
• Proficiency in using social media scheduling and analytics tools to plan, execute, and evaluate content performance.
• Creativity and a keen eye for design, with the ability to collaborate effectively with design and video production teams.
• Strong organizational skills and the ability to manage multiple tasks and projects simultaneously.
• A proactive and adaptable mindset, with the ability to stay current with industry trends and adapt strategies accordingly.