We are looking for a highly motivated and experienced SEO Specialist to join our team. As an SEO Specialist, you will be responsible for overseeing and executing search engine optimization strategies to improve the visibility and ranking of our websites and content. You will work closely with our digital marketing, content, and development teams to develop effective strategies that drive traffic and increase conversions.
Responsibilities:
- Conducting keyword research to identify high-value keywords and phrases
- Implementing on-page optimization strategies, including title tags, meta descriptions, and internal linking
- Optimizing website content to improve search engine rankings
- Conducting off-page optimization activities such as link building and content promotion
- Analyzing website traffic and user behavior to identify optimization opportunities
- Monitoring and reporting on keyword rankings, organic traffic, and conversions
- Staying up-to-date with search engine algorithm changes and industry best practices
- Collaborating with content and development teams to ensure SEO best practices are integrated into website design and content creation
Requirements:
- Bachelor’s degree in marketing, computer science, or a related field
- 3+ years of experience in search engine optimization
- Strong knowledge of on-page and off-page SEO strategies
- Experience with SEO tools such as Google Analytics, SEMrush, and Ahrefs
- Excellent analytical and problem-solving skills
- Strong communication and teamwork skills
- Ability to prioritize and manage multiple projects simultaneously
- Experience working in a fast-paced, dynamic environment