Sales & Marketing Officer

Position Summary:

As a Sales & Marketing Officer, your primary responsibility will be to drive sales and marketing efforts to promote the organization’s products or services. You will play a crucial role in generating leads, building customer relationships, and implementing marketing strategies to achieve sales targets and business growth.

Responsibilities:

1. Sales Generation:
   • Identify and pursue new business opportunities to generate sales leads.
   • Conduct market research to identify potential customers and their needs.
   • Proactively reach out to prospects, build relationships, and convert leads into customers.
   • Meet or exceed sales targets and contribute to revenue growth.
2. Marketing Strategy:
   • Assist in developing and implementing marketing strategies to increase brand awareness and market share.
   • Conduct competitor analysis to identify market trends, pricing, and promotional activities.
   • Collaborate with the marketing team to create effective marketing campaigns, including online and offline channels.
3. Customer Relationship Management:
   • Build and maintain strong relationships with existing customers.
   • Understand customer requirements, address inquiries, and provide appropriate solutions.
   • Follow up on customer feedback, complaints, and ensure customer satisfaction.
4. Sales Presentations and Proposals:
   • Prepare and deliver sales presentations, product demonstrations, and proposals to potential customers.
   • Clearly communicate the value proposition and unique selling points of products or services.
   • Negotiate contracts and terms of sales agreements, ensuring mutually beneficial outcomes.
5. Sales Forecasting and Reporting:
   • Monitor sales activities, track progress, and prepare sales forecasts and reports.
   • Analyze sales data and market trends to identify opportunities for improvement.
   • Provide regular updates to the management team on sales performance, market insights, and competitive landscape.
6. Collaboration and Teamwork:
   • Coordinate with cross-functional teams, including marketing, product development, and customer support, to ensure alignment and support in achieving sales goals.
   • Share market intelligence, customer feedback, and insights with internal teams to enhance product/service offerings.
7. Continuous Professional Development:
   • Stay updated on industry trends, sales techniques, and product knowledge.
   • Attend workshops, conferences, and training programs to enhance sales and marketing skills.Requirements:
     • Bachelor’s degree in Business, Marketing, or a related field.
     • Proven experience in sales and marketing, preferably in a relevant industry.
     • Strong communication and interpersonal skills.
     • Excellent negotiation and persuasive abilities.
     • Results-driven mindset with a track record of achieving sales targets.
     • Familiarity with CRM software and sales analytics tools.
     • Creative thinking and problem-solving skills.
     • Ability to work independently and as part of a team.
     • Flexibility to adapt to changing market conditions and customer needs.
     • Willingness to travel as required.