Growth Marketing Manager

Position Overview:

We are seeking a highly motivated and results-driven Growth Marketing Manager to join our dynamic e-commerce company. As a Growth Marketing Manager, you will play a crucial role in driving customer acquisition, retention, and revenue growth through strategic marketing initiatives. You will be responsible for developing and executing data-driven marketing strategies to optimize our e-commerce platform and deliver exceptional results. The ideal candidate has a strong background in digital marketing, a deep understanding of e-commerce trends, and a passion for driving business growth.

Responsibilities:

1. Develop and execute data-driven marketing strategies to drive customer acquisition, retention, and revenue growth for our e-commerce platform.
2. Identify key growth opportunities and implement initiatives to optimize our e-commerce funnel, including landing pages, checkout process, and conversion rates.
3. Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for growth.
4. Collaborate with cross-functional teams, including product, design, and content, to develop and launch impactful marketing campaigns and initiatives.
5. Utilize analytics tools and performance metrics to track, analyze, and optimize marketing campaigns for maximum effectiveness and return on investment (ROI).
6. Implement and manage various marketing channels, including paid advertising (SEM, social media advertising), email marketing, SEO, and affiliate marketing, to drive growth and increase brand awareness.
7. Develop and maintain customer segmentation strategies to deliver personalized marketing campaigns and improve customer engagement.
8. Monitor and report on key performance indicators (KPIs) to measure the success of marketing initiatives and provide actionable insights for continuous improvement.
9. Stay up to date with industry trends, emerging technologies, and best practices in e-commerce and digital marketing to drive innovation and stay ahead of the competition.
10. Collaborate with external agencies, vendors, and partners to execute marketing initiatives and optimize performance.