Graphic Design and Digital Marketing Specialist

We are seeking a creative and results-driven Digital Marketing and Graphic Design Specialist to join our team. In this role, you will be responsible for developing and executing innovative growth strategies through digital marketing initiatives, while also creating captivating visual content that enhances our brand presence across various platforms. The ideal candidate will possess a strong blend of digital marketing expertise and graphic design skills to drive engagement, awareness, and business success.

Responsibilities:

• Develop and implement innovative growth strategies utilizing digital marketing techniques to meet and exceed business objectives.
• Curate and generate engaging content for social media platforms, both internal and external, to elevate brand awareness and foster meaningful engagement.
• Craft visually appealing graphics, layouts, and images for digital and print materials, such as websites, social media, advertisements, and more.
• Collaborate closely with internal and external stakeholders to grasp design requirements and align them with strategic objectives.
• Utilize design software (Adobe Creative Suite) to create and edit images, illustrations, and graphics that align with branding guidelines.
• Maintain consistency in design and branding across various platforms and materials.
• Stay abreast of emerging design trends, tools, and techniques within the industry.
• Prepare finalized designs for both digital and print publication, ensuring they meet necessary specifications.
• Plan and execute diverse digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
• Monitor and analyze the effectiveness of content and campaign performance using tools like Google Analytics and Meta Business Suite.
• Collaborate cross-functionally to ensure marketing efforts are in line with overall business goals.
• Remain current with industry trends and new digital marketing technologies.
• Contribute insights to enhance marketing effectiveness by identifying short-term and long-range challenges that require attention.
• Measure, analyze, and prepare reports on the performance of digital marketing campaigns, evaluating against ROI and KPI goals.
• Perform additional tasks as assigned by the company.

Qualifications and Skills:

• Bachelor’s Degree in Marketing, Communications, Graphic Design, Visual Arts, or a related field (or equivalent experience).
• Proficiency in digital marketing strategies and graphic design software, tools, and platforms.
• Strong analytical skills for data interpretation and informed decision-making.
• Exceptional attention to detail and the ability to adhere to design guidelines.
• Excellent communication and writing skills.
• Collaborative approach to teamwork, effectively communicating design concepts and ideas.
• Knowledge of SEO, PPC, social media marketing, and email marketing best practices.
• High level of creativity, with experience targeting and engaging specific audiences through digital campaigns.