Digital Marketing Expert

We are seeking a highly skilled and motivated Digital Marketing Expert to join our team. The ideal candidate will be responsible for developing, implementing, and managing various digital marketing campaigns to promote our brand, products, and services. The candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Responsibilities:

1. Develop and implement digital marketing strategies to drive online traffic to the company’s website and social media platforms.
2. Manage and optimize online advertising campaigns (PPC, display ads, social media ads) to increase brand visibility and drive lead generation.
3. Utilize SEO strategies to optimize content and increase organic traffic through search engines.
4. Monitor and analyze the performance of digital marketing efforts using various analytics tools and provide insights and recommendations.
5. Create and manage email marketing campaigns to nurture leads and engage with the audience.
6. Collaborate with the content team to create compelling and high-converting content for various digital platforms.
7. Stay updated on the latest trends and best practices in digital marketing and suggest new strategies to enhance and improve the company’s digital presence.
8. Manage and maintain the company’s social media presence across all relevant platforms.
9. Identify target audiences and devise digital campaigns that engage, inform, and convert.
10. Work with cross-functional teams to ensure brand consistency across all digital marketing channels.
11. Identify and evaluate new digital technologies and use Web analytics tools to measure the site traffic to better optimize marketing campaigns.

Requirements:

1. Proven work experience as a Digital Marketing Expert or similar role.
2. Demonstrable experience in designing and implementing successful digital marketing campaigns.
3. Solid knowledge of SEO, SEM, Google Analytics, and other digital marketing tools.
4. Strong understanding of current online marketing concepts, strategy, and best practices.
5. Experience in social media management and advertising.
6. Excellent analytical and project management skills.
7. Up-to-date with the latest trends and best practices in online marketing and measurement.

Qualifications:

• Bachelor’s degree in Marketing, Digital technologies, or relevant field.
• Additional certifications in Digital Marketing would be a plus.
• Strong communication and interpersonal skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.